In this episode of The Power of Social Business - Leading with Purpose, Founder and CEO Bryan Janeczko talks to Kajal Sanghrajka about his business journey with Nunbelievable- the purpose-driven baked goods company. He dives into his journey at Nunbelievable, and we focus on his formula of purpose-led leadership, social business model innovation, and how one can leverage this to drive exceptional commercial results. Bryan lives and breathes his mission in business and in life and is full of practical wisdom for early-stage founders.