Episode 21: 8 Reasons Your Direct Mail Appeal Failed

Update: 2021-08-30

Description

You sent out direct mail fundraising, and no matter how often or seldom you check the results...they're not good. What went wrong?

Ryan and Steve go over the 8 reasons why that appeal failed, and how to fix it.

Also:

Using the same envelope and teaser year over year

Deadly in-person fundraising events

Refine vs. redesign

Snopes.com telling...lies?

Visit oneicity.com/pod for video episodes, and see why they have faces for podcasting.

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Episode 26: How to Retain Donors

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Episode 25: Reasons Why Your Email Didn't Raise Money

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Episode 24: Mailbag No. 2

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Episode 23: How to use data to increase fundraising

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Episode 22: Your Donors Are Wrong

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Episode 21: 8 Reasons Your Direct Mail Appeal Failed

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Episode 20: (Still) Don't Thank Your Donors - How to Validate Them Instead

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Episode 19: Don't Thank Your Donors

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Episode 18: How to Get More Undesignated Gifts

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Episode 17: Mailbag!

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Episode 16: Fundraising Photos That Actually Raise Funds

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Episode 15: Ask Arrays

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Episode 14: How to Acquire New Donors

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Episode 13: After COVID, Now What?

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Episode 12: How to Integrate Digital and Direct Mail and Increase Results

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Episode 11: Events That Raise Lots of Funds

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Episode 10: Leader Lens Part 2/II/Deux

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Episode 21: 8 Reasons Your Direct Mail Appeal Failed

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Episode 21: 8 Reasons Your Direct Mail Appeal Failed

Ryan Thomas

Episode 21: 8 Reasons Your Direct Mail Appeal Failed