DiscoverSCORE Podcast: Where Small Business MattersEpisode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan
Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

Update: 2021-09-21
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Description

Once upon a time, giving a name to your company starting with the letter “A” was the ticket to the top of the search engine commonly known as the Yellow Pages.  That was so 1990’s! Co-hosts Tom Nixon, Armando Ojeda and Marc Trail are joined by Eric Seropyan, Founder and Owner of “This is My South Bay”, a digital marketing agency specializing in SEO and SEM. Listen to learn how this valuable technology can position your company for maximized exposure and protect your virtual real estate in this competitive online world.


Discussion points:



  • From Jewelry to SEO / SEM

  • Difference between SEO / SEM

  • One, the other, or both?

  • Is SEO / SEM a “Go It Alone” proposition?

  • First steps

  • Cautionary tales and potential pitfalls

  • Question of the Day: Best SEO tools and plugins



References and Resources:




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Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

Episode 21.20 – Search Engine Optimization and Marketing with Eric Seropyan

SCORE of Southeast Michigan