Episode 36: The false consensus effect: You are NOT your target audience

Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider

Episode 32: Influencers that turn off social media comments aren’t very influential, finds study

Episode 33: After you earn news coverage, you should do these 12 things with your placement

Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.

Episode 29: How do marketing budget cuts affect the sales cycle?

Episode 30: The marketing person you replaced was probably a hot mess

Episode 28: Here's a handful of creative B2B marketing ideas

Episode 27: Do we need verified badges for press releases?

Episode 26: PR professionals say consumers trust social media more than traditional news

Episode 25: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters

Episode 24: B2B marketing statistics that sum up 2024 so far

Episode 23: Journalism statistics from a survey of 3,000 reporters that PR pros ought to know

Episode 22: Farewell, Burrelles [PR Tech Sum 56]

Episode 21: Many discussions in B2B marketing begin with: “You’re doing it wrong”

Episode 20: Explaining why the B2B SaaS sector is sluggish right now

Episode 18: PR Tech Sum 55: Will 2024 be a good year for internal comms?

Episode 19: Exclusive: Burrelles to “exit the media monitoring business” after 130 years;

Episode 17: The struggle to be different in B2B marketing

Episode 16: Two surveys show why B2B tech needs to work on their customer marketing efforts