Episode 23: Your marketing is more than your portfolio - How to create a marketing campaign that consistently attracts your ideal client with Jude Charles
Description
I am so grateful that Jude Charles is back for another episode and this time we’re discussing all things marketing!
This time we discuss the importance of storytelling in the interior design industry and how capturing the unpolished version of a project can set designers apart. Jude emphasises the power of showing the behind-the-scenes journey and the challenges that arise during a project. He believes that sharing these moments not only builds trust with clients but also allows designers to showcase their unique personalities and the emotion they bring to their work. Jude also explains the value of sharing personal aspects of oneself in business and building trust with clients and shares strategies for turning clients into advocates whilst highlighting the power of storytelling in building trust and creating connections. You don’t want to miss it!
Warning: You will need your notepad for this one 🖊️
Connect with the host: @thebusinessofinteriors
Connect with our guest: @judecharles
This podcast is sponsored by Rachel Usher Interior Design.
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