Reina and Christina are joined today by Chantelle Zakariasen, otherwise known as Chanti Zak. She is a conversion copywriter who creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. At the beginning of the episode, we hear what got Chanti interested in copywriting and creating quizzes. Not only does she share great tips for creating quizzes, she tells us how to get started with one and how to use it as a pre-qualifier for leads. Lastly, we hear the platforms Chanti promotes and how quizes can be, and should be, used hand-in-hand with facebook ads.

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Main Takeaways:

• How Chanti got into copywriting + creating quizzes [0:02:32 [
• What a conversion copywriter is [0:04:54 ]
• What some best practices are for making quizzes [0:08:31 ]
• How to get started with quizzes + tips to create good ones [0:13:17 ]
• What questions to ask to pre-qualify the quiz takers [0:23:43 ]
• How and when you should work with Chanti [0:26:36 ]
• What resources Chanti promotes + the ROI with FB Ads [0:29:52 ]

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“Quizzes are fun first and foremost, and that’s why they’re so effective. ”

<figcaption class="source">— Chanti Zak</figcaption>
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Show Notes:

• Mad Men
• Kurt Elster of the Unofficial Shopify Podcast
• Chanti's Free Email Course
• Interact
• bucket.io

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“The more data you have on your audience, the better products you can create, the more your messaging will be on point, the more insight you’ll have into who they are and what they want.”

<figcaption class="source">— Chanti Zak</figcaption>
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Bio:

Chanti is a conversion copywriter, lover of a good cab sav, collector of ornamental snails, and she's straight up obsessed with quizzes. Why? Because they get better results than any other lead magnet. Because they’re fun and they make people happy. Because—psychology is cool and you don’t have to have a Ph.D. to use it in your business. She creates quizzes that go beyond lead generation and work to strategically segment your list and give you the data you need to create knockout new products and services without having to guess. Learn more at chantizak.com.

Social Handles:

Website
Instagram
Facebook

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