In today’s episode of the Wealthy Woman Lawyer® podcast, I met with Melanie Herschorn of VIP Book Marketing and Publishing.
Melanie wants to help you step into the spotlight as an authority. As a publisher and book marketing expert for attorneys, consultants, and business owners, she’s on a mission to empower authors to share their message with the world.

With her comprehensive background of more than 20 years as a celebrity publicist, award-winning journalist in radio, print and TV, as well as a clothing designer and entrepreneur, Melanie is uniquely positioned to support authors to step into thought leadership and make a big impact with their book.

Her new book, Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success, is available now.

Listen in as Melanie and I discuss:

• Melanie’s journey from award-winning journalist to clothing designer to independent book publisher.
• Why she thinks book publishing is critical for experts who want to establish their credibility and authority in their industry.
• What sets her publishing company apart from others who offer to help you “write your book.”
• What writing, publishing and marketing a book has done for her and her business.
• What a book does for you that a business card does not.
• Why you should NEVER worry that someone with read your book to get all the answers instead of hiring you.
• The family situation that sparked her interest in helping more lawyers get their work out into the world.
• The first thing you absolutely must figure out before you start writing.
• Why (and how) you should leverage other people’s audiences to get the word out about your book.
• One big mistake she’s seen authors do to impede the sale of their book.
• The advantage of independent publishing over traditional publishing.
• And much more!

Links to Love:

***Want to connect with Melanie? Visit her website:
VIP Book Marketing | For Nonfiction and Children's Authors

Grab a copy of her latest book here.

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