In this episode of Wrappy Hour, we sit down with Brian Macri, Product Specialist at Belmark, to explore the critical role of lidding film in fresh produce packaging. With decades of expertise in material science and close collaboration with growers, retailers, and packaging OEMs, Brian brings a unique perspective on how film innovation shapes both shelf life and consumer experience.

From the evolution of top-seal lidding film to retailer-driven demands for appearance, freshness, and sustainability, Brian breaks down the challenges and opportunities facing today’s produce industry. We also dive into the importance of aligning machine, tray, and film performance - and how strategic partnerships can unlock new levels of efficiency, product appeal, and waste reduction. Whether you’re a grower, retailer, or processor, this episode offers an inside look at how smarter film choices can help you meet modern packaging demands and stay ahead in a rapidly changing market.

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Please note the views and opinions expressed in this podcast are those of the individual guests and do not necessarily reflect the official policy or position of Harpak-ULMA or its employees.