In this deeply informative episode of the I Want Her Shoes Podcast, host Anna Anisin sits down with Florence Shaffer — global innovation leader, human performance expert, and founder of Becoming, a concierge service that helps people reset their lives at the core.
Florence has spent over 20 years building future-forward experiences at the intersection of luxury, tech, and humanity — with career stops at iconic brands like Burberry, Estée Lauder, and Lucasfilm. But it was a stage 4 cancer diagnosis that became her most powerful transformation yet.

Rather than fighting the illness, Florence chose to recode her inner world. What followed was a full-life reset — a radical redefinition of success, vitality, and alignment — and a mission to help others do the same.

Together, Anna and Florence explore what it means to truly live — not just achieve — in a world driven by constant change, stress, and tech overload.

👠 Key Moments:

-Florence shares how surviving cancer helped her redesign her personal operating system — and why burnout and misalignment are the real epidemics of our time.
-A candid look at how she went from corporate transformation to personal transformation — and what it takes to live in deep alignment.
-Why luxury, design, and human connection are not opposites — but essential pieces of a life well lived.
-How style — like wellness — can be a daily act of self-definition, not performance.
-A fresh framework for navigating success: less hustle, more humanity.

🎧 Tune in now for a soul-stretching conversation that bridges tech, transformation, and timeless truth. Whether you’re feeling out of sync, seeking clarity, or ready to redesign your life from the inside out — this episode is your invitation.
This one’s for the women who don’t just want to live longer… They want to live deeper.

Adding a chic twist to each episode, the 'I Want Her Shoes Podcast' is recorded in Anna’s stunning personal closet, strategically located near the vibrant Miami Design District. This unique setting not only provides a visually captivating backdrop but also embodies the spirit of fashion and innovation that the area is known for.

📺 Watch the episodes on YouTube to get a glimpse of this one-of-a-kind Miami closet—it’s definitely worth the view! https://www.youtube.com/@IWantHerShoesPodcast

Follow us for more updates:
Podcast Instagram: https://www.instagram.com/iwanthershoespodcast/
Anna’s Instagram: https://www.instagram.com/iwanthershoes/
Florence’s LI: https://www.linkedin.com/in/florenceshaffer/
Florence’s Website: https://www.florenceshaffer.com/
Florence’s Company: https://www.startbecoming.co/