Episode 251: Building the WOW factor with Heath Pomerantz
Update: 2025-09-11
Description
In this episode of Wash Talk: The Carwash Podcast, host Rich DiPaolo sits down with Heath Pomerantz, CEO of WOW Carwash, to discuss his journey in the carwash industry and the leadership vision he brings to the rapidly growing brand. Pomerantz shares how his operational background shapes his approach as CEO, the strategies that resonate most with today’s customers and scaling to 17 locations with more in development. He also talks about the cultural practices that help WOW deliver on its bold guest experience promise, future market expansion plans and community-focused initiatives, such as the “WOW Carwash Local Heroes” program, which have strengthened both the team and the brand’s reputation.
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