Welcome to this week’s episode of the Communications Business Advisor™ podcast with Tara McDonagh. Today, Tara dives into one of the most critical challenges communication leaders face in uncertain times—advocating for more resources, influence, and investment when the natural reaction right now is to contract. If you’ve been questioning how to maintain your role as an advisor and resist slipping into order-taking in the face of budget cuts and chaos, this episode provides the insights and strategies you need to thrive. 

Escaping the Scarcity Mindset 

Tara invites listeners to reframe their thinking by stepping out of a scarcity mindset and moving toward abundance. Instead of retreating during times of uncertainty, she emphasizes the unique value that communications leaders bring—from managing reputations to creating calm within chaos. Tara highlights the critical role communications plays in business success, underscoring the function’s ability to protect and advance company reputation when it matters most. 

Making the Case for More 

Tara provides actionable advice on how to position Corporate Communications as a necessary investment rather than an area for cuts. From reading the room strategically to building strong internal relationships, Tara gives listeners the tools to make a compelling business case for why their team deserves more resources—even in difficult financial climates. This is about leadership, courage, and stepping into your role as a true strategic advisor. 

To take the next step, visit taramcdonagh.com/levelup to sign up for Tara’s “Level Up: Be Extra” email series. This exclusive content dives deeper into the topics explored on the podcast and equips you with actionable insights for your career and team. 

This episode is sponsored by Raise the Tide™, a program tailored to support women in communications, healthcare, and higher education on their path to leadership success. 

If you found this episode valuable, please rate and review Communications Business Advisor™ to help spread the word and elevate the profession.