Eurovision has given their branding elements a makeover in preparation for next year's 70th edition. Graphic Designer Justin Ladia joins Ben to discuss why rebrands happen, what the EBU may want to accomplish with this rebrand, and first impressions on the new fonts and images introduced for Vienna 2026.

Perceived Aura Summary

• Why do a rebrand? (2:31 )


• Examining the new Eurovision logo and fonts (7:08 )


• The Psychology of Branding (22:12 )


• Bonus Round: Eurovision 2000 (29:01 )

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Comments, questions, and episode topic suggestions are always welcome. You can shoot us an email or reach out on Bluesky @eurowhat.bsky.social.

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If you would like to help financially support the show, we are hosting the EuroWhat AV Club over on Patreon! We have a slew of bonus episodes with deep dives on Eurovision-adjacent topics.

Eurovision Podcast Podcrawl

What is the Eurovision Podcrawl? It's where the Eurovision podcast community picks a topic ("a year when a country first hosted Eurovision") and we all publish our episodes in our own styles. At the end of an episode, we'll point to the podcast with the next episode, and so on, through the summer! Here's the crawl:

• ESC Insight: France 1959


• Wind Machine Podcast: Austria 1967


• The EuroWhat? Podcast: Yugoslavia 1990


• Niall Points: Latvia 2003


• 12 Points from America: Belgium 1987


• That Eurovision Site: Denmark 1964


• Douze Points: Azerbaijan 2012

Special Guest: Justin Ladia.

Support The EuroWhat? Podcast: Eurovision News & Reviews

Links:

• Eurovision Song Contest gets brand refresh to celebrate 70 years of world’s largest live music event
• How Cracker Barrel's attempt to rebrand led to a new logo that backfired | AP News
• Justin Ladia
• Justin Ladia (@justinladia.com) — Bluesky