This week on Episode 28 of "Celebrating the Brand Ambassador," I have the pleasure of interviewing Zach Berger then Brand Ambassador for Edrington and Tommy Mauriello, NY Area Manager for Edrington. 

• Zach shares his incredible story about how he was discovered behind the bar and why he made the leap to become an Ambassador.

  
  



• We discuss why being “on” all the time is so important to building your career.

  
  



• Tommy discusses the differences between a Brand Ambassador and a Market manager and where there is crossover.

  
  



• Tommy discusses what the role of area manager entails. 

  
  



• They discuss the importance of being part of the internal brand conversations and how many Ideas get crushed and why.

  
  



• What an Ambassador can you do to get their ideas accepted

  
  



• We discuss the challenges of switching from bartender to brand ambassador.

  
  



• Why and how to schedule PTO 

  
  



• Why doing your reporting is so important.

  
  



• Tommy discusses best practices of how a  BA should work with the distributor 

  
  



• Tommy discusses what a BA can do to build relationships with sales team and what practices could ruin your relationship.

  
  



• Zach discusses how he helps reps achieve their goal and make them an advocate for your brand.

  
  



• Zach shares best practices of using the cost per ounce to sell in your product. 

  
  



• We discuss how to conduct the casual training across the bar. 

  
  



• Tommy and Zach speak to the challenges of switching from representing known brands to unknown brands and how they overcome it.

  
  



• What hard lessons have they learned and would like to share with others.