Episode 284 - Brian Lee, founder and CEO of TRYKA
Update: 2025-10-10
Description
TRYKA, founded by Brian Lee – the entrepreneur behind healthy fast-food chain Freshly Chopped – positions itself as a community-first alternative to global events like Hyrox, with multiple race formats designed for all fitness levels from beginners to elite athletes. On the eve of the launch of the race league, we talk to Lee about his entrepreneurial journey and why he sees a market gap in fitness.
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