Episode 30: Pro Beauty Talks with Daisy Jing: CEO & Founder of Banish, Inc.
Daisy Jing is the CEO and founder of Banish, a multimillion-dollar skincare company that only sells on its website, banish.com. Daisy started Banish by accident; she had struggled with acne all her life and decided to create a YouTube channel documenting her struggle. That YouTube channel has over 700 videos and 70M views today.
From there, she realized many current skincare ingredients such as fragrances or fillers break her out and so she created her own products out of her kitchen. All the products are natural, vegan, cruelty-free, do not contain any of the ingredients that cause acne for her (namely silicones, mineral oil, petroleum, artificial preservatives colors and fragrances). The rest is history.
Daisy was awarded Forbes '30 under 30' in manufacturing, as well as an Inc.500 entrepreneur and awarded in LA's "Fastest-growing female-owned companies in Los Angeles". She also serves on the board Of Entrepreneur Organization-Los Angeles, is a member of Young Entrepreneur Council, and has sponsored and mentored many young female entrepreneurs through her alumni, the Duke Alumni Association. Most recently, she is a TEDx speaker and speaks regularly about the struggles we battle with perfection and how to overcome our own inner critic.
In our girl to girl talk, Daisy and I discussed what it was like to grow up feeling unattractive and having acne at a very tender age in a girl’s growing up years and what that was like. She candidly shares how she started with her first YouTube video in 2009 with absolutely no idea she would attract such a following. Her purpose was to help others with similar issues or concerns and she did that. This became her passion. In 2013 she decided to create Banish with the same goals. To help people who have skin issues. Daisy talks about how she uses social media with intention and purpose and how she avoids the "device addiction" so many people have. Yet, she also talks about the “skin positivity” movement and how that message IS supported through social media and specifically Instagram.
Daisy is focused, driven, and committed to making a difference and she has grown her business into a multi-million-dollar company. At the same time, her number one goal is to help others with similar issues and helping them overcome their own inner critic.
She has generously offered listeners of this podcast the opportunity to enjoy $10.00 off your purchase of Banish products by using this special code: https://banish.com/probeautytalks. The URL will be in our show notes.
Enjoy my chat with Daisy Jing, CEO, and Founder of Banish Inc.