True leadership isn’t about tasks—it’s about unlocking the greatness inside your people. In this episode, I talk with Natty Lewis, an entrepreneur who has built and sold seven companies and now leads Ascend EQ, helping agencies harness emotional intelligence to elevate culture, retention, and revenue.

Natty shares powerful insights into why so many agency teams get stuck in “task mode,” how identity and labeling impact performance, and what leaders can do to close the gap between expectations and reality. We also dive into the role of emotions in the workplace and why employees can’t deliver an experience for clients that they don’t feel themselves. This conversation is a roadmap for agency owners who want to build a team that is not only productive but inspired—one that creates lasting client loyalty and greater profitability.

Highlights:

• How shifting from a task list mindset to a big-picture identity transforms performance and client experience.


• Why labels like “CSR” or “sales rep” limit potential and how to reframe them into empowering identities.


• The direct connection between emotional intelligence, retention, and revenue growth.


• How leaders can intentionally shape agency culture through communication and expectations.


• Why emotions drive behavior and how to equip employees with tools to manage them effectively.


• Ways to ensure your team feels seen, heard, and valued—so they can provide that same experience to clients.

About Natty Lewis:

Meet Natty, a true entrepreneur. She has started and sold 7 companies. She is currently the visionary behind Ascend EQ, a company that dives into human emotions and how to use them to your advantage. She has 25 years of experience in marketing and sales. Her expertise extends far beyond traditional business strategies; Natty has delved deeply into understanding human behavior, particularly what drives people to initiate projects but often prevents them from seeing them through to success.

Natty has not only founded companies but has also collaborated closely with diverse professionals ranging from athletes to business owners and influencers. Through these interactions, she uncovered a profound insight: the transformative power of emotional intelligence (EQ). Natty believes that elevating EQ levels doesn’t just enhance individual capabilities; it catalyzes a ripple effect across all aspects of life — from increased revenue and productivity to fostering purposeful relationships and living with greater intention.

In essence, Natty’s journey is a testament to her commitment to empowering individuals to achieve holistic success, where personal and professional growth converge to create a better life for all.

Until next time, get out there and make a difference, be unstoppable, and leave no regrets!

Mike Stromsoe

The Unstoppable Profit Producer

Call 800-770-9984

Email: vip@upplife.com

Website: http://unstoppableprofitproducer.com/

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Podcast: http://unstoppableprofitpodcast.com

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