Episode 302 - Aaron Conant on Building BWG Connect and Solving Amazon Challenges
Description
Discover the challenges large brands face on the Amazon marketplace and how to navigate this complex landscape with Scott and Aaron Conant, Co-Founder & Chief Digital Strategist at BWG Connect.
Aaron shares his journey from corporate executive to building BWG Connect, a key platform for networking and sharing knowledge. Learn how peer-to-peer learning is crucial for overcoming operational hurdles, finding trusted service providers, and adapting traditional business models for Amazon.
This episode tackles critical issues affecting brand profitability on Amazon, including rising costs, tariffs, and the growing impact of retail media networks. Aaron also offers insights on how AI tools can boost profitability and explores the debate around Amazon's role as a sales channel versus a marketing powerhouse.
Episode Notes:
02:22 - Aaron Conant Introduction
01:10 - The Genesis of BWG Connect
03:09 - The Dynamics of Networking and Knowledge Sharing
05:43 - Challenges Faced by Large Brands on Amazon
08:51 - The Role of Retail Media and Advertising Technology
17:02 - Navigating Profitability and Unit Economics
21:39 - The Impact of PE and VC Money on Tech Industry
22:11 - BWG Connect as a Resource for Brands and Agencies
Related Post: Why Amazon Vendors Feel Ignored and What They Can Do About It
How to Reach Aaron:
LinkedIn: linkedin.com/in/aaronconant
Email: aaron@bwgconnect.com
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
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