Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer
Update: 2025-08-20
Description
Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards?
Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: agentic AI. Is it truly new? How does agentic AI differ from simply using a tool? And how will it alter the future of marketing? Tune in to find out.
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