Episode 34; Darcy Lorincz Of Torque Esports (Engine Media) Explains Their Content Strategy But Also Talks About Moving To The Nasdaq, Brand- & Fan Engagement And Ai & Machine Learning
Torque Esports is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies and providing online interactive technology platforms and monetization services. I had an amazing insightful talk with Darcy Lorincz, who is the COO of Torque Esports. Torque Esports will be under the umbrella of Engine Media, together with Winview and Frankly.
If you would like to see a company presentation, then click here for more information!
Up to now, Torque's combined companies have clients comprising more than 1,200 television, print and radio brands including CNN, ESPN, Discovery/Eurosport, Fox, Vice, Newsweek and Cumulus; dozens of gaming and technology companies including EA, Activision, Blizzard, Take2Interactive, Microsoft, Google, Twitch and Ubisoft; and have connectivity into hundreds of millions of homes around the world through their content, distribution and technology.
Torque Esports brands and businesses include UMG, Stream Hatchet, Eden Games, IDEAS + CARS, The-Race.com, WTF1 and Allinsports. Newly add-on Frankly provides a complete suite of online content and monetization solutions, Another interesting asset is WinView.tv,a Silicon Valley-based company, a pioneer in mobile gaming and interactive second screen viewing and the owner of a portfolio of foundational patents in the field of interactive media.
As said earlier, Torque Esports will be under the umbrella of Engine Media. Engine Media is focused on accelerating new, live, immersive esports and interactive gaming experiences for consumers through its partnerships with traditional and emerging media companies.
When I did some research this describtion came up; "Engine Media will be devoted to pulling in revenue for sports, esports, and news content with a set of businesses covering the esports sector, gaming-related to live sports events, content management, and streaming services. There will also be a focus on data-driven advertising and intellectual property as it pushes out smartphone cash and skill games."
The company trades publicly under the ticker symbol (TSX-V: GAME) (OTCQB: MLLLF). Engine Media will generate revenue through a combination of 1) direct-to-consumer and subscription fees; streaming technology and data SaaS-based offerings, 2) programmatic advertising and sponsorships, 3) as well as intellectual property licensing fees.
Soon, latest early september, the company will make its move to the Nasdaq. So keep following the news of this hyper-interesting company.