DiscoverThe Sourcing GalsEpisode 35: Go Big or Go Home
Episode 35: Go Big or Go Home

Episode 35: Go Big or Go Home

Update: 2025-11-19
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Everyone says, “Launch online!”—but is e-commerce really the best first move for product founders? In this episode, we challenge the idea that you have to start with a website. We’ll explore when it makes sense to go big with e-commerce, and when testing, wholesale, or pop-ups might be smarter for your bottom line.


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Episode 35: Go Big or Go Home

Episode 35: Go Big or Go Home

Erin Souder & Jackie Hutson