Joe Sugg is a UK-based creative leader, YouTube content creator, actor and author. 

Joe started his online career over 10 years ago after making his first YouTube video. He’s since built a loyal audience of over 20 million across his various YouTube channels and social media accounts.  In recent years, Joe has moved into creative leadership and in 2022 started the production company, Final Straw Productions.

In this episode, Helen and Joe discuss -

• Joe’s first steps on YouTube and how he has seen the digital space evolve;

• Joe’s move into mainstream TV with his appearance on BBC Strictly Come Dancing;

• How Joe is creating his own path in the entertainment industry with his production company Final Straw Productions.

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