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Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Update: 2021-09-09

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Marketing is often the last thing entrepreneurs think about when making their product/service and starting their business. But, marketing is a powerful strategy for entrepreneurs and must be part of the product development process right at the beginning. Fiona Kigen - a marketing expert, Ph.D., and Vice President - shares how entrepreneurs can do this in this episode.
This episode is part of our strategy for entrepreneurs series.

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Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Episode 35: Marketing as a strategy for innovative entrepreneurs, with Fiona Kigen

Mmathebe Zvobwo