Do YouTube ads beat the ads on every other platform every single time? That's the bold claim today's guest makes.

In this episode, host Kasim Aslam sits down with "the world authority on YouTube, foremost thought leader on omni-channel marketing, and really sharp cat" Aleric Heck. Brutally honest Kasim admits he didn't like Aleric at first, but he was just jealous. Aleric is a genius, but he's also a really likable guy and won Kasim's heart. At the ripe old age of 12, Aleric started making YouTube videos teaching people how to use the apps on their iPhones. That YouTube channel paid his way through college and now funds his entire lifestyle. The man knows his way around this platform like nobody else, and he shares some very valuable advice.

Listen in for Aleric's answer to Kasim's big question: Is the golden age of YouTube dead?

IN THIS EPISODE YOU'LL LEARN:

• Tips for optimizing your ad campaigns off qualified leads, not any old leads
• Why (and how) to use 3D laser-focused layered targeting strategies
• Aleric's expert opinion on advertising on each of the other social media channels
• Why NOW is the time to stake your claim on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Aleric Heck on YouTube
• Connect with Aleric on Facebook
• Follow Aleric on IG
• AppFind on YouTube
• AdOutreach
• keywordsearch.com
• Perpetual Traffic Survey
• Perpetual Traffic podcast
• Follow Perpetual Traffic on Twitter
• Connect with Ralph and Kasim on Twitter

OUR PARTNERS:

• Get a Free Month of Blogs from BKA Content
• Get a Free book on how to optimize your website Conversion Fanatics
• Learn how bots can automate your lead flow from BotBuilders
• 7 Levels of Scale workbook
• Get Roland's book, Zero Down, FREE
• Find out your Leadership Trust Score at Ready to Lead.
• Register for our free Founders Board workshop

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!