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Transcript

Prefab Review

Hi, my name is Michael Frank, and this is the Prefab Pod, presented by Prefab Review, where we interview leading people and companies in the prefab housing industry. Today, we're speaking with Cole Painter of New Primitive.

Cole, how's it going? Thanks for joining us. 

New Primitive

It's going good. Thanks for having me on.

 

Prefab Review

Yeah, we're excited to have you. You're the first non-house ADU provider, so we're definitely excited.

Just to kick things off, do you want to talk a little bit about what New Primitive does?

New Primitive

So we build luxury, outdoor, sauna and cold plunge setups. And we build these here in a manufacturing facility here in West Jordan, Utah, and we ship them all across the states.

Prefab Review

Do you have any, I think I mentioned this to you before, I can share your screen too. Do you have any photos or videos you want to show? Just kind of walk us through them.

New Primitive

Yeah, it's kind of niche. So when you’re first saying it, it doesn't really give it justice. Can you see that?

Prefab Review

Yeah, now we see your Instagram.

New Primitive

Okay, cool. So yeah, here's our Instagram page. We do three different types of sauna and cold plunge setups.

They're all modular so that we can meet the space requirements that the client needs and the intention for the space. So you can see here, this is our NP 1, our all-in-one sauna and cold plunge combo. So it's a two room setup and you can rotate through hot and cold.

This is perfect for gathering spaces. A lot of residential clients will sit this next to their pool or commercial projects will put them as just kind of a centerpiece that people can come to and reserve and have that be part of their experience.

Prefab Review

How big, I'm assuming the cold plunges are a one person thing, but how large are the saunas?

New Primitive

Yeah, it's a very spacious sauna. So this is a six to eight person sauna, true size. Like a lot of people will say their saunas fit four to six people, but they really only fit like three.

So these are really spacious saunas. I'll get a picture of the inside. These are the heaters we use.

Prefab Review

And is the heater, is it electric? Is it propane?

New Primitive

It's electric and it's wifi controlled. So you can turn it on remotely and have it set on a heat up period. And yeah, you can pour water on the rocks.

It's a traditional dry sauna heater. So you're getting up to temperatures from 175 to 212 degrees in our saunas. That's where the research recommends it should be for all the benefits.

And then, yeah, this is our 212 sauna. It's our mid-size. So it's basically the NP 1 cut in half without the changing room and the cold plunge inside.

Prefab Review

Got it. So this is just standalone sauna?

New Primitive

Yep.

Prefab Review

What are the footprints of these things?

New Primitive

So the NP 1 is 16 foot by 8 foot deep.

Prefab Review

Interesting. That 8x16 is the bigger one.

And then the standalone one is 10x8 feet. Okay. And from a permitting perspective, do these require permits in most jurisdictions? I assume for electrical, they probably do, right?

New Primitive

They don't. So the nice part about our saunas is they're all less than 200 square feet. So no permitting is required.

And I guess in some power, in some cities, if you had to upgrade your power panel or whatnot, that might be something you have to get permitted, but all of these require a 220 volt.

Prefab Review

Okay, Interesting. Cool.

And then in terms of the cold plunge, there's obviously plumbing for the cold plunge, or how does that work?

New Primitive

It's just your standard hose connect.

Prefab Review

Okay.

New Primitive

We can do a direct plumbing connection. Our cold plunges are just a 110 volt that you can plug into the wall and just have a full, self-regulated chilling system in there.

Prefab Review

Got it. Cool. And what are the kinds of situations people are buying these in? Is this like urban infills, ski houses, like kind of like vibey Airbnbs? Where are you seeing this happen?

New Primitive

Yeah, we've done a little bit of all of them. So we get a lot of residential projects, but one emerging market that we've seen a lot of traction in is extended stays, Airbnbs, unique boutique resorts, ski homes, places that are outside that people are going to go out and reconnect. That's kind of the whole mission for New Primitive is to enhance the experience in the outdoors and be able to get people inside of a hot sauna and be able to just allow them to reconnect with themselves and the nature around them.