Episode 4: Stop, Collaborate and Listen to Maximize Franchise Sales ROI
Update: 2021-02-02
Description
If you want to maximize the ROI on your franchise sales and development dollars, you'll need to shift your mindset from franchise sales lead "generation" to lead "awareness." You're one of many brands and options for qualified franchisee candidates and winning is no longer determined by who gets to the prospect first or the fastest. In this FranX installment, Nick and Charles discuss guaranteed ways to increase your deal conversions and they required that you stop (what you're doing right now), collaborate (with your internal team to align your why you/why now), and listen (to what your prospects are looking for.
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