This week we are talking to Heather Finn about the competitive and ever-changing media industry, the future of journalism, and how to speak to your audience through memes and TikTok.

Currently, Heather works as the social media editor on the Studio team at The Knot Worldwide. To translate that: She works for what’s essentially a mini ad agency within the company, where she creates branded posts and social ads for advertisers who purchase placements on the social platforms for The Knot, WeddingWire, The Bump, and How They Asked.  She started this job remotely in March 2020, and prior to that was the content strategy editor at Good Housekeeping, where she ran the brand’s social platforms and did a bit of writing for the site.