In this conversation, Samie G interviews her friend Kacie Perelli, a salon owner and businesswoman. They discuss the importance of identifying and targeting a specific audience in marketing, the challenges of balancing motherhood and business ownership, the significance of personal branding and professional photoshoots, and the lessons learned in business. Kacie shares her experience of being a business owner, a mom, and a wife, and emphasizes the need to prioritize and be intentional in different seasons of life.