Episode 40 - Christmas Prep
Description
It's Christmas in September! Actually, we just wanted to take this opportunity to remind you that the holiday season is coming fast and it's time to prepare your promotions and marketing plans.
Here are some of the ideas we cover in more detail in this episode:
- Plan and buy Christmas merchandise early - or at least as early as you still can!
- Implement holiday sales and promotions, such as:
- VIP holiday party with 20% off Christmas merchandise
- "Stocking stuffer" event with 20% off small items
- "Ugly sweater day" promotion
- "Grinch hair, don't care" sale
- Host a holiday-themed VIP customer appreciation event
- Create a holiday gift guide
- Optimize in-store merchandising and displays
- Involve your team in the planning process
- Discuss what worked well and what didn't in previous holiday seasons
- Delegate tasks and set regular checkpoints to stay on track
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