Laura Day is among the insightful individuals who saw what a real surf lady looks like. Contrary to what advertisements have modeled for us, a real surf lady has a unique preference and taste that doesn’t necessarily reflect the industry. This reality opened Laura’s eyes to new possibilities which led to the foundation of iaera surf, a women’s surfwear brand that really caters to a surf lady’s needs.  By creating a surfwear that resonates with the customers, iaera surf is successfully creating an environment where women can surf freely and happily. 

In this fun and edifying exchange, Laura shares her exciting surfing stories and entrepreneurial journey. In addition, she also relates some of the challenges one could possibly encounter in the early stages of their biz and how to successfully navigate through them. She also reveals some helpful advice on how to price your items based on quality and not on competition. Laura also gets to talk about her upcoming podcast, Confessions of a Surf Lady,  which is a perfect platform for women to voice out their concerns and opinions anonymously. The ocean is no doubt, a surfer’s paradise. Therefore, the right to surf without the burden of misjudgments should be reserved by everyone.  

Episode Highlights:

• 04:19 An Inland Girl Longs For the Inshore
• 10:17 Surfwear for Real Surf Ladies
• 17:10 Setting Up the Platform for Marketing
• 20:31 How to Price Your Items
• 22:33 Entrepreneurial Challenges
• 25:42 What To Do When Funds Are Low
• 29:15 Confessions of a Surf Lady
• 35:22 What in the Surf Industry Makes You Feel Excluded?  

Today I got to sit down with Laura day, a bubbly and energetic surfer who is also an Interior Designer, Architect and the Founder of iaera surf, a women's surfwear brand based in San Diego, California. Laura has had an exciting life so far. She's been traveling and living between California and Australia. But today, our conversation explores her business ventures and the way in which she has apprehended the female surfing market with such talent and joy. iaera surf is a women's surfwear brand that she created from scratch, actually making designing and sewing the garments herself. The garments that range from rashes to bikinis are designed for women who don't necessarily feel they belong to the Billabong of Roxy stereotypes. And Laura has met former women actually on the lineup that are doctors, lawyers, and entrepreneurs and whose taste doesn't necessarily reflect what we see in shops. I think there are quite a lot of women out there in this category and Laura is definitely tapping into it. 

 “No one's going to see you put your best foot forward if you never make a step.” -Laura Day

We get to talk about Laura's story, her brand, and she gives us expert tips and advice on how to build a brand that sells. Beyond marketing and amazing design, Laura is also excelling in what works the best for the bottom line, and that is closing a sale. There's a lot to learn from her experience in this interview. And last but not least, Laura is also just about to launch a surfing podcast called, Confessions of a Surf Lady, and it will be dropping this week on all the podcast platforms. 

I hope you enjoy this episode.

Take care, have fun, and enjoy the waves.

Ciao,

Imi

Connect with Laura: 

• Website
• Email
• Facebook 
• Instagram

Resources Links:

Podcast 

• Confessions of a Surf Lady by Laura Day (Coming Soon)

Book

• Born A Crime: Stories From a South African Childhood by Trevor Noah

Quotes:

• 19:29 “It's good to keep a balance (by) going through that idea… and then coming back and feeding that validation back to you.” -Laura Day
• 20:35 “Making a sale is all about timing and that relationship with that customer.” -Laura Day
• 22:08 “I value events or promotions that are around the brand, as opposed to really pushing hard for competing.” -Laura Day
• 22:38 “The most challenging thing is to say, ‘No.’ to the things that maybe you're good at doing, however, don't exactly bring you the return that you need to survive as a business.” -Laura Day
• 23:23 “No one's going to see you put your best foot forward if you never make a step.” -Laura Day

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