Episode 42 - Should You Be Shadow Dropping Your Games? - Rebecca Lautner and Kirsten Lee Naidoo
Update: 2025-06-30
Description
Nobody does shadow drops (the act of releasing a game with no advance marketing) quite like Landfall Games, who've done it many times; most recently moving 2 million units of PEAK in less than 2 weeks after shadow dropping it in June.
Fernando talks to Landfall's Chief Business Officer Rebecca Lautner and Head of Publishing Kirsten-Lee Naidoo to get the inside story of how they've become the masters of this unusual tactic.
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