Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

Update: 2024-02-21

Description

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.

For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP".

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Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

#box-pro-ellipsis-17292342396602{-webkit-line-clamp:2;}Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

Product Marketing Hive

Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio