Episode 43: Jessica Defino, Erika Geraerts, and Maeva Heim. An honest discussion.
Update: 2025-08-07
Description
The beauty industry is brutal, for consumers, brands, and founders alike.
While glossy on the surface, behind the scenes is a world of numbers, stakeholders, and systems that are rarely discussed.
Purpose vs Profit.
Expression vs Exploitation.
Generosity vs Gatekeeping.
In this intimate, live podcast recording from April 2025 in NYC, founder of Fluff, Erika Geraerts speaks openly with beauty journalist and writer Jessica Defino and Bread Beauty founder Maeva Heim.
Find Jessica on Substack at The Review of Beauty
And Maeva on IG at @bread @maeva_helene
And Erika on IG at @erikageraerts and Substack at Pretty Hard.
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