Paul and Nick: back at it again! The Cereal Boys catch up and munch on what they missed over the past 8 (8?!) years. They are older. They are wiser. They have thoughts about nature cereal. And ice. And Arby's still? Topics include:

Bringing the Old Timers Back;
We Could Be Huge Right Now;
Cereal Indoctrination;
Paul Needs Secret Vegetables;
Artisan Bananas from the Farmers Market;
Free Rent for the Arby's Super;
What Did We Miss?;
Unicorns, Mermaids, Tentacles, and Snakes;
Line of Credit for Catalina Crunch;
Tips from the Croissant-isseur;
The Pod Raccoon, 1517;
Loaded Cereals are Just Mix-Ins and That's Great;
The Water Parfait;
They Talk a Lot about Frozen Water;
Coming Up in Season 3;

Show Notes

Unicorn Cereal Trend
https://www.fooddive.com/news/kellogg-enlists-limited-edition-unicorn-cereal-to-make-sales-magic/516797/
https://www.refinery29.com/en-gb/unicorn-breakfast-cereal-kelloggs

Healthy Cereal for Adults
https://www.fastcompany.com/90365668/why-magic-spoon-childlike-low-carb-cereal-for-adults-is-selling-out
https://www.supermarketnews.com/center-store/how-sweet-it-isn-t-cereal-battles-health-perceptions
https://www.pymnts.com/news/retail/2020/cereal-makers-aim-for-healthy-profit/
https://www.forbes.com/sites/douglasyu/2022/05/18/first-junk-free-breakfast-cereal-startup-crispy-fantasy-debuts-in-europe-to-target-mass-market-after-raising-significant-funding/
https://www.modernretail.co/retailers/health-and-wellness-culture-has-evolved-how-cereal-brand-kashi-modernized-its-marketing-to-stay-relevant/

Pandemic People Turning Things That Aren't Cereal into Cereal
https://www.businessinsider.com/how-to-make-cookie-cereal-at-home-2020-5
https://www.businessinsider.com/how-to-make-croissant-cereal-2020-6
https://www.glamour.com/story/pancake-cereal-recipe
https://dailynexus.com/2023-03-09/reviewing-tiktoks-mini-confections-cereal-trend/

Nature Cereal
https://hypebae.com/2021/3/natures-cereal-tiktok-food-trend-how-to-make-viral-breakfast-lizzo-videos
https://people.com/food/natures-cereal-tiktok-breakfast-trend-lizzo/
https://www.thehealthy.com/nutrition/natures-cereal-tik-tok/
https://www.thedailymeal.com/1253555/natures-cereal-the-breakfast-trend-that-is-totally-not-what-it-sounds-like/

Loaded Cereals
https://www.yahoo.com/lifestyle/what-is-loaded-cereal-how-to-make-the-breakfast-staple-more-nutritious-and-filling-120058426.html
https://www.allrecipes.com/tiktok-loaded-cereal-trend-8747951
https://www.the-sun.com/tech/12875112/what-is-the-loaded-cereal-bowl-trend-on-tiktok/

Originally Published: Mon Jun 16 2025