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Are you pouring hours into social media but still struggling to attract the right clients? What if the real game-changer isn’t another algorithm hack—but a return to something more personal? In this episode, I want to share what’s working way better. I’m diving into how word of mouth marketing for pet sitters can completely change the game for your business. I’ll show you why it outperforms paid ads, how to tap into it without feeling pushy, and the simple steps you can take to start seeing real results from genuine community relationships. If you’re ready to stop chasing the algorithm and start building something sustainable, this one’s for you.

In This Episode, You'll Learn...





Why word of mouth marketing generates 5x more sales than paid ads





The psychology behind pet parent trust and buying decisions





How to become the go-to pet care provider in your community





Real examples of pet businesses growing through vet, school, and PTO partnerships





How AI can boost your referral output without sounding “salesy”





Timestamps

03:00 – The data behind why referred clients are more valuable05:30 – What pet parents really want when they ask for referrals online08:15 – The real service you're selling (hint: it's not dog walking)12:50 – Using AI and creativity to scale your referral strategy20:10 – Real-world examples: how others turned partnerships into $600k+ businesses



Notable Quotes





“We're not selling pet sitting and dog walking. We're selling peace of mind, trust, and security.”





“Word of mouth generates five times more sales than paid advertisements—and it costs less to acquire the client.”





“What you do right now in July shows up in your business three to six months from now.”





Resources & Links

Are you ready to stop relying on social media alone and start becoming the most referred pet sitter in your area? Join Bella inside the Mastermind for done-with-you strategies and tools to grow your business through trusted relationships.







Join the Mastermind





Book a Free 20-min Call with Bella





Bella’s Marketing Services





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Transcript

Welcome to another episode of Bella in your business. My name is Bella Vasta. We spend so much time trying to figure out the algorithms on social media just to have them change on us. Right away. At the time of this recording, it is 2 days before Instagram makes their big change that I've announced in my mastermind, I've announced on my Facebook page. It is simply that all their postings are now going to be public. So that means every single thing that you post—and if it was already a business public page, it should have been because they could do it already—you should have your keywords in there. But now it's even more important. Every single time you post on Facebook or Instagram, it's basically like a micro blog.

But what if I told you that there was something that was even better? That outperforms any day of the week than social media to help attract people to your business. Would you be interested? Because that's what today's episode's all about. I'm going to be throwing a lot of statistics at you because I wanted to throw the numbers really heavily into this episode so that you could hopefully be motivated.