In this episode of Minding Your Business, CJ and Aaron dive into the messy, exciting process of building creative projects. Aaron shares his rollercoaster journey of starting (and restarting) a YouTube channel, balancing recurring jokes, pacing, audience feedback, and why consistency matters more than chasing viral hits.

We also explore the behind-the-scenes grind of writing and editing comedy, testing ideas with live audiences, and even experimenting with Patreon and Discord as feedback loops. From AI video tools to scripting humor, Aaron reflects on what makes content sustainable.

Later, CJ introduces a fascinating discussion about persuasion techniques, how to get answers without asking questions. Together, they unpack psychology, communication, and how subtle reframing can unlock surprising insights in both business and everyday conversations.

If you’re a creator, entrepreneur, or just curious about how comedy, content, and connection overlap, this episode delivers plenty of laughs and lightbulb moments.

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Are you interested in step by step walkthroughs of the tactics we’re using to grow our businesses? Then checkout season 7 of the Grow An Online Business Podcast. Formerly released exclusively to our Minding Your Business After Hours patrons, these episodes are available now for free! https://open.spotify.com/episode/1UwkZIJXTHYOkUMW7YPnE0?si=fIyGEghqQaK_XXWBkJbmWA

Topics covered include YouTube, growth struggles, comedy writing, recurring jokes, audience engagement, feedback loops, AI video tools, Runway, Bard, Grok, Sora, pacing, psychology of persuasion, getting answers without asking questions, communication techniques, creative process, and mindset.