DiscoverOn Step AlaskaEpisode 470 - Outdoor analytics and reviews
Episode 470 - Outdoor analytics and reviews

Episode 470 - Outdoor analytics and reviews

Update: 2025-10-07
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Jack Westerheide discusses his path from marketing and consulting to building Scout, a platform for collecting authentic stories and research about hunting and fishing. We also discuss how social media, influencers, and AI reshape trust, gear reviews, industry dynamics, and why capturing real traditions and consumer insights matters for the future of the outdoors.

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Episode 470 - Outdoor analytics and reviews

Episode 470 - Outdoor analytics and reviews

On Step Alaska