Episode Title:  Episode 48 - Morgan Abraham - Co-Founder of Smoodi

In this season, we're focusing on Chicago founders who are building right here in the city. I'm your host, Cecilia Benitez, and together we'll hear the stories behind the startups, explore the real challenges of building in Chicago, and uncover what drives these founders to keep going.

This week’s guest is Morgan Abraham, co-founder of Smoodi, an innovative, self-serve smoothie store in a box that's transforming the healthy beverage industry. Morgan shares insights into the startup journey, including navigating complex funding rounds and making key strategic decisions that shape a unique business model. He also discusses Smoodi's ambitious approach to building everything in-house, from software and hardware to supply chain operations, highlighting both the challenges and rewards of this integrated strategy.

As Smoodi expands its product line and footprint across new markets, Morgan recently relocated to Chicago to spearhead growth in the region. He shares why Chicago felt like the right place to grow next not just for its business potential, but because of the community of builders, doers, and big thinkers who make this city feel like home. With several units already operating in the suburbs, launching Smoodi’s first machine in the city marks a meaningful milestone in their urban expansion journey.

Connect with Morgan:

Linkedin:  https://www.linkedin.com/in/morgan-abraham-a8a8b71b/ 

Smoothie Website: https://www.getsmoodi.com/ 

 LinkedIn: https://www.linkedin.com/company/smoodi/

Instagram:  https://www.instagram.com/getsmoodi/ 

Connect with Chicago Techies Podcast:

Website: https://chicagotechiespodcast.com   

LinkedIn: https://www.linkedin.com/company/chicago-techies-podcast

Instagram: https://www.instagram.com/chicagotechies 

Connect with Ceci:

LinkedIn: https://www.linkedin.com/in/cbenitez87/ 

Instagram:  https://www.instagram.com/cbenitez_87