Welcome to this episode. 

You'll learn how I approach content creation in a way that's easy and simple - and works in finding you your ideal clients online. 

There are three factors to think about when you're writing anything for your audience. Your content has got to get in front of people (reach and visibility), it has to build relationships with your audience (engagement) and it has to show them how to take the next step. 

So  often we can overcomplicate this entire process unneccessarily. 

You’re feeling like you have to be consistent and show up in multiple places in order to create enough content to be effective.

You’re not getting seen. You’re creating and creating but it’s not cutting through effectively due to the algorithm and how social media just works.

You have to be able to do three things with your content and in this episode I’m going to walk you through the different jobs that your content has so you can start organising what you’re doing and understanding what goes where - and what's going to work the best in getting you the results you want. 

The three different areas to consider when creating your marketing and content strategy-

1 - Reach (getting in front of new people) 

2 - Engagement and relationship building - content that answers a question, solves a mini problem or offers a new perspective.

3 - Action - the content that compels your audience to take the next step. To click the button, book the call or buy the course.

When you put this into action the results you'll see will be more visibility across social platforms, more engagement and conversation with your audience, and more people taking action to work together. Your content will be creating more value for your audience, it will be way easier to sit down and write, and take you less time. 

I hope you enjoy this episode and put it to use to get results in your business! If you've loved this, please could you do me a huge favour and rate and review. This is the best way that more business owners can get this resource so they can get the help they need too. Thank you! I appreciate it. 

To schedule a free consultation to apply to work together privately, please book a time here.