Episode 5: How Jeff Peterson Turns “Risky” Into Calculated Wins
Description
What do founders miss most? Mentorship. In this unscripted conversation, Jeff Peterson and Sam Sells explore the power of experienced guidance, how to make “risky” decisions with a long-term perspective, and lessons from Jeff’s journey in property development and financing. They also break down a no-cost solar installation model for property owners and how Jeff plans to explore it in upcoming projects. Along the way, they compare video vs. audio formats, share a simple 20‑minute structure for tighter storytelling, and pull highlights from Jeff’s recent book.
Are We There Yet? A Guide to Conquering Every Twist and Turn on the Journey to Success by Jeffrey Peterson is available here - https://www.amazon.com/Are-We-There-Yet-Conquering/dp/B0F37G87VT
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