The advent of virtual reality (VR) and augmented reality (AR) have enabled a new generation of immersive experiences, where the user can be totally immersed in a realistic 3D world.  

This ability to immerse users in an alternate world has captivated many creative professionals, and it's currently being used for everything from entertaining potential consumers to providing training for the military. 

Truly captivating immersive experiences are rare, but there are several ways to create them. 

Dylan Malone (Director of Emerging Technology) from Iconic Engine has spoken all about ushering in a new era of creative expression, which is now opening up entirely new avenues for brands to engage with their target audience. 

Even with little or no professional experience, he reiterates that entering the new dimension is not only simple but a necessity for the enthusiasts and developers alike. He opens up about different mediums, social collaboration with Vasu (app on JioGlass) and how AR/VR tech will spark the new revolution.