"We will never, ever outperform our self-image."

Today on the podcast, Ron Alford joins Bradley to discuss leadership, vision, and mindset of an owner. Ron is a Senior Partner, Vice President of Recruiting, and Executive Coach for Southwestern Consulting.

What if the secret to business success isn't just about strategy, but about getting your head AND heart right before you even open your laptop? In this powerful episode, Ron Alford—a 32-year veteran of Southwestern Consulting who's coached more top 1% producers than anyone in the company's 150+ year history—reveals why mindset is truly "the beginning and the end" of everything we do. From his unconventional start selling books door-to-door instead of joining the Marine Corps, to his current role transforming businesses and leaders worldwide, Ron shares battle-tested wisdom on crafting crystal-clear vision, leading remote teams authentically, navigating difficult conversations, and why "our endurance in life is tied directly to the clarity of our vision." Whether you're crushing your goals or facing a bumpy road heading into 2026, this conversation will challenge you to slow down to speed up, move from anxiety to impact, and remember that true wealth isn't measured in trophies—it's measured in the lives you touch. Get ready for a masterclass in servant leadership that will shift how you show up every single day.

With over 32 years with the Southwestern Family of Companies, Ron has an extraordinary track record in sales and leadership development. He is a company record holder, having personally achieved the highest level of sales 70 times with Southwestern Advantage, and is a leadership record holder, coaching and training more top 1% producers than any other manager since Southwestern Advantage was founded in 1868.

Connect with Ron Alford and Southwestern Consulting

Website: southwesternconsulting.com

Services Offered:

• One-on-one Sales, Leadership, and Executive Coaching (12+ month programs).
• Team Training and Workshops.
• Keynote Speaking.

Special Offer: Tell Southwestern Consulting about your needs and get started with a free consultation. Whether you're looking to increase sales, improve time management, develop leadership skills, or enhance your team's performance, their certified coaches can create a personalized plan tailored to your goals.

Visit southwesternconsulting.com or check out their coaching programs at southwesternconsulting.com/coaching,

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