Episode 52: Your Website as a Welcome Mat for your Business
Description
✨ Episode Summary
If you’ve ever wondered, “Do I actually need a website… or am I fine with just LinkedIn and Instagram?” this episode will help you evaluate when it’s worth the investment.
I break down when a website becomes a must-have trust builder for your business (and how to approach it effectively), and when you’re better off holding off and focusing on your message before you spend a dime.
You’ll learn:
- Why your website is the welcome mat of your business, and why a bad one is worse than none at all
- The red flags that tell me someone isn’t ready for a website yet
- The must-have foundations that make a website convert (your brand strategy, messaging framework, and clear client pathway)
- Why people still Google you, and why “no website” sets off alarm bells *ding-ding*
- The messaging + design mistakes that kill trust in potential clients
- What actually makes a website work (and why fancy design alone won’t cut it)
Whether you're designing your first site or wondering why your current one isn’t converting, this episode gives you the clarity you need to move forward with confidence.
📌Resources & Links Mentioned
- Check out the Bold Brand Audit where I give you personalized feedback to get your brand where you want it to be
🔥 Action Items
- Join the Bold Content Collective waitlist to be notified when my coaching program will be available
- Take the Content Marketing Power Type quiz to finally create content that feels like you
- Book your Bold Day of Content
Hosted by: Rachel Honeyman
Music by: Shmukelele
Produced by: HoneyBeBold
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