In this episode airing the week before G2E 2025, Jared Book speaks with Shawn Cassatt, Director of Product Management at Incredible Technologies, for a deep dive into how the company approaches product strategy from start to finish. Shawn shares how IT balances stays tuned into market trends while also continues to innovate and differentiate.

Shawn also weighs in on one of the most discussed topics in the industry today: True Persistence, and how Incredible Technologies positions itself within that conversation and how it is reacting to operator concerns.