In this episode of Create A Place podcast, host Kristina York interviews Kelly Primeau, a marketing expert and business owner. They discuss the challenges small businesses face post-COVID, the shift to remote and hybrid work, and the importance of in-person collaboration. Kelly shares her experiences in navigating these changes, the role of workspace design in productivity, and the potential of podcasting as a tool for connection and storytelling in business. The conversation emphasizes the need for transparency and intentionality in workplace culture as businesses adapt to the evolving landscape.



Highlights:

• Kelly Primeau has been in business for 27 years and is passionate about helping small businesses with marketing.


• Post-COVID, many small businesses are struggling with hiring and retaining talent due to increased competition from larger companies.


• In-person collaboration is crucial for mentoring younger team members and fostering a positive work culture.


• The shift to remote work has changed how businesses operate, requiring new strategies for productivity and communication.


• Workspace design plays a significant role in employee engagement and productivity.


• Podcasting can be a powerful tool for storytelling and connecting with audiences.


• Creating a supportive work environment is essential for employee well-being and productivity.


• Employers have a responsibility to facilitate connections among employees to combat isolation.


• The future of work will likely involve a hybrid model that balances remote and in-office work.


• Investing in marketing and branding is vital for small businesses to thrive in a competitive landscape.

Where to find Kelly:



LinkedIn: https://www.linkedin.com/in/kellybosetti/

Instagram: https://www.instagram.com/kellyprimeauconsulting/

Website: https://kellyprimeauconsulting.com/