Episode 6: Top Paid Search Updates of the Year
Update: 2018-11-02
Description
Panelists: Doug McCaffrey, Olga Gladycheva, Pierre Levasseur, being moderated by Glenn Schmelzle
Updates made by Paid Search platforms that we cover:
- Custom Intent Audiences
- AI Attribution models
- Review & Promotion extensions
- Ad variations
- Modeling conversions via GCLID
- IF function in Ads
- Account Health score
- AdWords Experience UI
- Cross-device remarketing
- Nearly Exact Exact Match
- Youtube ad restrictions
- GSP stops reading emails
- AdWords + Google Optimize
For all the links and the reboot mentioned in this episode, go to: http://leadgeneering.com/top-paid-search-updates-year
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