Episode 61: A/B Test and Move, with Mike Porcaro
Update: 2017-06-15
Description
Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro's and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.
"A great idea wasn't great only one time." - Mike Porcaro
What you'll learn about in this episode:
- Boomi: the world's leading integration platform (the software that connects all your disparate systems)
- How Mike took Boomi from credibility to credibility & awareness
- Why he quickly hired experts in different fields to help Boomi grow
- Ensuring ROI from your agency and why you must expect partner level work
- Speaking to all consumers as humans
- How to expand internationally by keeping your message hyperlocal with an appropriate amount of centralized consistency
- Measuring how many people are talking about a business and making sure they're talking about what you want them to talk about
- Getting clear on what success looks like
- A/B testing to figure out where to spend your marketing dollars
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