Holy Moly Mischief is one of the preeminent streetwear brands. They rose to prominence from exposure on Instagram, and the Grateful Dead-inspired themes behind each piece in their collections make for some truly amazing products. In this episode the founder, simply known as 'Tony,' and I sit down and discuss the workflow of the modern e-commerce landscape, how to build a community around a brand, some of our favorite Grateful Dead tracks, and the philosophy behind his approach to creativity and garnering inspiration. 

Check out their site here.

Listen to the NEW Cosmic Country & Western Songs album here: https://onerpm.link/cosmiccountryandwesternsongs

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Daniel Donato’s Lost Highway is presented by Osiris Media. Hosted, Produced, and Original Music by Daniel Donato. Executive Produced by Matt Dwyer for Osiris Media. Produced by Owen Canavan of Perry Street Management. Production Assistance from Matt Bavuso. 

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