Episode 64: Contextual Surveys, AI and the Human Touch in UX Research with Ryan Glasgow
Update: 2024-01-09
Description
Aurelius Podcast - Episode 64 highlights with Ryan Glasgow:
- The story of Sprig and the gap Ryan identified in user research and market research tools
- Problems and challenges with typical surveys for product research
- Effectiveness and application of in-context survey research
- AI in UX research and the true value a human brings as a researcher
- Concerns and tips for using AI in customer research analysis
- A founders perspective on customer research and the power of in-context research
- The story of Sprig and the gap Ryan identified in user research and market research tools
- Problems and challenges with typical surveys for product research
- Effectiveness and application of in-context survey research
- AI in UX research and the true value a human brings as a researcher
- Concerns and tips for using AI in customer research analysis
- A founders perspective on customer research and the power of in-context research
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