DiscoverREC Scale Up PodcastEpisode 64: how technology and innovation are redefining USPs in a changing market
Episode 64: how technology and innovation are redefining USPs in a changing market

Episode 64: how technology and innovation are redefining USPs in a changing market

Update: 2025-08-05
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In this episode, Neil Carberry OBE sits down with Colin Gunnell, CEO of Liquid Friday, to explore how businesses stay competitive in a shifting landscape. They dive into: The evolution of technology to support unique brand propositions Deploying new tech to stay ahead How USPs adapt in changing markets Driving commercial innovation amid disruption
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Episode 64: how technology and innovation are redefining USPs in a changing market

Episode 64: how technology and innovation are redefining USPs in a changing market

Michael Oliver