Episode 64: how technology and innovation are redefining USPs in a changing market
Update: 2025-08-05
Description
In this episode, Neil Carberry OBE sits down with Colin Gunnell, CEO of Liquid Friday, to explore how businesses stay competitive in a shifting landscape. They dive into:
The evolution of technology to support unique brand propositions
Deploying new tech to stay ahead
How USPs adapt in changing markets
Driving commercial innovation amid disruption
The evolution of technology to support unique brand propositions
Deploying new tech to stay ahead
How USPs adapt in changing markets
Driving commercial innovation amid disruption
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